The business use of social media has exploded during the past handful of years, and its common for companies to post their job openings to various social media sites. Recruiters are having an easier time finding candidates for open jobs because of the access to millions of people via social media. Sites such as Twitter, LinkedIn and even Facebook make it easier for companies to find their next employees.
Here, we will discuss how to post job listings to social media effectively so they are noticed by the right job seekers.
Use Hashtags # Appropriately
If your company decides to use Twitter as a way to post job listings, make sure each tweet is using an appropriate hashtag or two. You cannot just include a hashtag for the sake of including one in a tweet. With social media recruiting, you need to make sure that the hashtags are reaching the right audience and do not cause your tweet to get lost in a sea of other tweets. Misuse of hashtags will be very ineffective for finding a new employee.
Utilize Paid Advertising
Facebook offers businesses a popular feature called paid advertising. Businesses can promote their page on the social network by purchasing advertising spots that can be posted all over Facebook. They not only promote the business page of the company on Facebook, but they also can be used to link to the careers section or specific job listings the company has on its website. Using paid advertising will help you attract a specific group of people, which is very important for companies looking for candidates with a certain set of skills or experience.
It is also a good idea to create a separate tab on your business’s Facebook page that is dedicated solely to careers at your company. Even if there are no job openings at the time, the page should still be active, providing visitors with information about the company and when job listings are usually posted so they know when to return.
Use LinkedIn’s Recruiting Tool
LinkedIn has a paid recruiting tool called LinkedIn Recruiter. Companies use this tool because it has an algorithm that follows the pattern of the company and helps find candidates on the social site that match the company’s needs. The tool also helps track the applications sent to the company, which makes it easier for companies to monitor how many applications have been sent and who has sent them.
Have You Considered YouTube?
Have you thought about using YouTube for your job listings? This is a little out-of-the-box, but can be very effective. Many companies have YouTube channels now, so why not use it to find a new employee. Make a short video that describes your company and the jobs available. Spice it up a little bit with some humor, and you might just find the right candidate for your company.
Social media has become a go-to resource for recruiters and hiring managers when looking for candidates for open jobs today. Make sure your company is using social media correctly in order to find the best candidates for your open jobs. For any of your job needs, contact Davis Staffing and our recruiting experts.