One of the biggest challenges a company faces during a job interview is pitching the company in an attractive way to a “dream” candidate. The candidate obviously has some level of interest in your company since he or she has submitted a resume and has accepted a job interview, but you need to make the final push. We will discuss how to sell your company to the candidate, without seeming too desperate to get the candidate on board.
Clarity about the Role is Important
You need to be as clear as possible when discussing or describing role for which the candidate is interviewing. You cannot leave out any details, nor make any mistakes in describing what the candidate would be doing during a normal workday. All of this information will play a role in the decision the candidate makes as to whether or not he or she will accept an offer of employment. Another way to show clarity is by giving the candidate a tour of the company when arriving, during the interview, or on the way out the door at the conclusion of the interview.
Think about the Competition
As you sit down with a candidate, effective recruiting means you need to take into consideration your company’s competition. If you want to be successful in selling your company to a candidate, you must acknowledge that these candidates could be interviewing with the competition in the near future. You will need to provide them with incentives to join your organization. These include better compensation, a strong benefits package or better schedule flexibility.
Think about the Candidate
Another way you can sell the company to the candidate is by thinking like the candidate. Put yourself in the candidate’s shoes. Figure out what it is he or she will want from such a job at your company. This includes strong autonomy, a clear path to advancement, job security and recognition for strong performance. You can determine all of this by asking the candidate about their expectations, hopes, values and work style.
Describe the Outstanding Culture
Candidates want to know what type of culture the company has so they can determine if he or she will fit into that environment. If your company has a very positive culture, you need to explain it and show the candidate why the culture is so positive. This can be done by showing the candidate around the office on varying occasions.
Demonstrate Genuine Passion
Even though you are conducting the job interview, you still need to display passion for your company as a part of effective recruiting. If you are not passionate about the job and the culture of your workplace, then the candidate will not feel compelled to accept an offer of employment. Passion shows the candidate what is alluring about the position and what the company can bring to the table.
If you follow the tips outlined above, it should not be difficult to sell the candidate on your company during a job interview. If you need help coming up with ways to highlight the company strengths or in finding a well-matched candidate — consider working with Davis Staffing in Hammond Indiana.