When you’re a business that’s actively recruiting job candidates, it’s more important than ever to have a high ranking in Google’s search results. Unfortunately, that, in and of itself can be a challenge. You’re not in the business of SEO (Search Engine Optimization). But, it can seem like you need to be an expert in that and countless other foreign sounding words in order to make your presence felt on the World Wide Web. Here are a few things you can do that will make a huge difference in your Google Ranking.

Use WordPress for Your Website

Not only does WordPress make the website design process simple for the non-technical person to do, but it’s also extremely SEO-friendly. If you aren’t going to hire someone to handle your website design, this is by far the best solution for businesses to use today. WordPress will take care of many of the off-page SEO things that are needed in order to help Google notice your site.

Understand Keyword and do Your Own Keyword Research

Keywords are the words and phrases people type into search engines to find what they’re looking for. The more frequently the keywords are used, the greater the competition will be for those words when it comes to ranking well on Google. But you want to find at least three well-searched phrases (keywords) that will help people to find your site and optimize your site around those keywords.

Provide Valuable Content

Your website is your virtual storefront on the Internet. It allows people to do a little window shopping to see if they want to come inside or cruise on over to the next website in the search results. Google sees your site the same way. They need to see content that is relevant to the topic of your site and the keywords you’ve chosen. This will help them determine how useful your site will be to the average user and rank you accordingly.

Content is king and always will be when it comes to getting good search engine ranking. Include content on your site about jobs your have available, recruiting efforts, the company culture, the research you’re doing, new products in the work, and the products (or services as the case may be) you have on the market today.

Finally, use social media to announce the presence of your site and solidify your corporate branding efforts. Not only does this help increase your brand recognition with consumers but also with job seekers. More importantly, it creates vitally important backlinks to your site that indicate to Google that you’re site is worthy of their attention too. The more good press you generate about your company and your site the better it will be for your Google ranking.

Enjoy a few related posts on using technology and web marketing to promote your business to attract better candidates:

Do’s and Don’ts of a Company’s Social Media Page

Online Brand Management: Protect Your Company’s Identity