Social media is all the rage these days – for many reasons. Businesses, of all shapes and sizes, need to incorporate social media into their business plans. With that in mind, however, there are certain things you should and should not do with your social media efforts. This is especially true if you plan to use social media as a means to reach out to new and highly qualified candidates for jobs you have available. Here are a few things you should consider when using social media if you want to appeal to a wider audience of potential employees.

What Candidates Wished Employers Posted on Social Media Pages conducted a survey of healthcare workers which revealed that 40 percent of workers in the healthcare industry wished companies would post job listings on company pages. They’d also like to see more information about various career paths in their organizations posted on these pages. conducted a similar survey of retail employees and discovered they would like to similar information on job openings. But they had an additional request. 18 percent of retail employees responding to the survey also want organizations to list something fun about working for them as well as employee testimonials.

IT employees, according to are also looking to learn something fun about working for the company and hearing employee testimonials. 39 percent of workers in the IT industry are also interested in seeing job listings go social by appearing on company’s social media pages. They also want to know what types of products and/or services the company is working on too.

What Companies Should Not Do with their Social Media Efforts

There were several things that workers across the board (in all the industries surveyed above) agree companies should not do. Companies should not be sporadic in their social media updates. Businesses should not fail to respond to questions that are asked of them. They should also avoid company communications that read like advertisements.

The filtering of comments was another thing that really bothered job seekers in these industries. People would much rather hear the good, the bad, and the ugly about a company before deciding if they can live with the perceived negatives.

More importantly, they want to see how the company responds to the negative. An aggressive campaign to respond in a positive manner to the perceived negatives shows that the company is interested in resolving the situation while filtering the content or removing the comments completely will make it look like the company is more interested in pretending it never happened than solving the problem.

Social media can be a real boon for businesses today – especially when it comes to attracting the ideal candidate. But using social media for recruitment requires consistent work and a consistent message to really attract the best of the best job candidates. Be prepared to make social media a key player in your company’s plan for recruiting today and in the future.